We provide content writing services for website, blogs, landing pages, social media, SEO articles and more
Importance of Content in Digital Marketing
Content marketing is a subset of Digital Marketing but it is the content that defines the overall digital marketing strategy. Digital Marketing is all about presenting the information to the users. But users are not going to come to your website unless your website is discoverable in the search engines. Content is the key to make your website appear at the higher position in the search engines. With our proven Content Marketing methodology your Digital Marketing campaigns are guaranteed to succeed. With a proven track record makes us one of the best Digital Marketing Companies in Pune.
Content is an integral part of Digital Marketing, you can say that Digital Marketing is content driven. What after all is Digital Marketing? it is the same good old marketing done on the digital platform. Digital Marketing content comprises of: Website content, SEO content, Search Engine Marketing (SEM) a.k.a. Pay Per Click (PPC) content, and Social Media Marketing (SMM) content.
Websites are incomplete without content. The existence of the website is to present the content to the world. In the Digital Marketing arena the website content comes first sequentially. In-fact it is the content architecture that defines website structure. Irrespective of your business vertical, we can meet your content requirement. We would not act as just content providers for your website, but actually define the entire content architecture for your site. At DigitalTokri Pune we provide content writing services for websites. Our website content is high-quality, engaging and SEO-friendly.
Content constitiutes the majority of SEO activity. SEO is the most preferred, ethical, ROI-friendly and long enduring Digital Marketing method. The goal of SEO is to occupy top positions in the search engine rankings, top positions in search engine mean more website traffic, more sales, more leads and higher ROI. It is an open secret that content is the single most important factor in SEO and hence Digital Marketing. The SEO Content that we provide is infused in the correct proportion with the relevant keywords so that your website is easily discovered for those keywords. As part of SEO content, we also provide SEO-ready page title, meta description, meta keywords, image title/alt tags and captions, link titles, etc, accompanied with each article.
Digital Marketing comprises substantial amount of Paid Advertising. In-fact Digital Marketing earlier mean only the Paid Advertising and SEO was considered as a separate domain. Content is involved in Paid Advertising too. Google Adwords dominates the Paid Advertising realm of the Digital Marketing. We are very well versed with Google Adwords, ad copies, policies, landing page quality score, the relation between the keywords, ad copies and the landing page, and other intricacies. As a content provider for your Paid Digital Marketing needs we offer content for landing pages, content for ad copies, list of keywords (and negative keywords) etc.
Having for all the major business verticals in the past 15 years we have acquired good amount of “domain knowledge" of all major verticals. Before we define the Digital Marketing strategy for your enterprise, our business analysts thoroughly analyze your business, you products, services, case-studies etc. to create a digital marketing blueprint for your business. This includes the information architecture, website design, keyword research, content, blog articles etc. if you are going for Paid advertising then the scope is broadened to incorporate content for landing pages, content for ad copies. Whatever your content needs be we are adept to fulfill them all.