There are many things one can do in order to improve organic search rankings of the website. Some things are primarily important than the rest. We have got you a list of top 5 important things that Google considers before ranking any page.
- Create relevant and quality content
Creating high-quality genuine content will help rank your website in the Google search engine. Creating or producing quality content is one of the SEO factors that Google considers while ranking of the websites.
Online content could be in the form of blogging or on-page SEO content. Blogging helps you create a niche for your industry or domain. It also helps in reaching out and creating a healthy and engaging relationship with your potential customers. On-page SEO content optimizes your individual web pages in order to bring relevant traffic towards your website.
- Page loading time
Nobody has time to wait around for a website that takes a lot of time to load. A website should be optimized to load within seconds. A website with higher loading time has a higher bounce rate. And the higher the bounce rate, it directly affects user engagement, thereby affecting your business.
- Target keywords
Target keywords are a string of words that people usually search for. If your site provides relevant content that matches up with any of the target keywords then your site is highly likely to be ranked in Google search engine for that particular target keyword.
- Heading and Image Optimization
Header tags play an important role in on-page SEO optimization of your site. Search engines, while crawling, scan header tags to understand different sections of content and what a particular section is about. Therefore, any site ideally needs to have only one H1 tag. This needs to be avoided as search engines might consider this as an act of keyword spamming. It is recommended to use H3 tags within H2 tags.
- On-page optimization
Your site’s every individual page needs to be SEO optimized. On-page SEO optimization includes optimized Meta description, SEO title for every individual page etc. A sitemap is a list of web pages which Google crawls. Internally linking pages to each other help improve the credibility of your site.
So, these were top 5 important things to incorporate into your marketing strategy. Let us know your suggestions in the comments below.