SEO is crucial to significantly increase traffic on your website and brand awareness. Almost 80 % of a website’s traffic begins with a search query that’s why search engine optimization (SEO) is crucial to a business.
With no dearth of business units using SEO extensively, you need to choose the right SEO techniques for your business. Lets us look at the following effective SEO techniques for driving greater traffic.
Improve user experience
- Your posts must be easy to read with shorter paragraphs, bullet points, images, copywriting technique: bucket brigade (using a trigger word or phrase to pique interest)
- Write content around long-tail keywords (‘tips to buy a car’/ ‘car buying guide’)
Soon 50 % of all searches will be voice-based, so you need to factor this into your SEO strategy.
Write content around long-tail keywords, promote your content, build backlinks to your blog posts.
Create topic clusters
- Know your target audience, build buyer personas
- Organize content into clusters:
Pillar page: build a large 2000+ word resource that gives a broad view on the topic
Clusters: build smaller pages linked to pillar page which explains certain sections in greater detail
- SEMrush is a great tool for SEO analysis that allows you to identify and analyze the keywords your competitors are using.
- However, focus on keywords that are within your niche (better to have 10 conversions from 100 visitors than get 10 from 1000 visitors)
Detailed content wherever relevant
It has been observed that the longer the content, the higher the likelihood of its ranking at the top of the SERPs
Use videos with YouTube SEO
One of the most effective SEO techniques is on Youtube. YouTube videos rank in Google top ten searches also it is the second most popular search engine with more than 3 billion searches per month.
Make SEO friendly videos; longer videos
Backlinks are the key
Links that are earned—through high-quality content, outreach and influencer marketing—are safe and extremely effective. Create links from Blogs/Author bio sections/Product Pages/News sites/Forums/Directories
Switch to HTTPS; Enable AMP for mobile (Accelerated Mobile pages)
Target local searchers with local landing pages and listings
Almost half the searches on Google are from people looking for local information like shops/ opening -hours/ telephone numbers/ addresses. Build and optimize local landing pages.
SEO performance measurement
Reporting and analytics are two critical elements of SEO techniques– both of which are indispensable to improving your overall marketing strategies
Effective reporting means you can understand key questions such as:
What content really appealed to your customer?
What part of the website had the most UX issues?
Which page was the least (or most) visited, and why?
Which on-page SEO changes resulted in the highest rankings?
The following tools help you achieve this:
Google’s Data Studio
Once your website begins to rank in the first pages of Google’s search results, you’ll get more visibility which means more traffic, more conversions, and eventually, increased revenue.