Website development is a crucial factor in business’ online success. However, if a website is not a search engine friendly, very few people may ever get to see it. So you need to figure out and follow some basic SEO principles for better visibility.
An SEO friendly website is one which is optimized for different on page SEO techniques.
- The Title Tag:
The most critical element of a web page is the title. The title must contain the vital keywords of the web page. We encounter web pages which only contain company name in the title tag, which is not correct from an SEO point of view. Titles are first scanned by search engines, so it must include the keywords that you want to rank in search engines.
- Meta Tags:
Meta tags contain meta keywords and description. Here you can place all the targeted keywords and key phrases of that page; the meta description tag usually is a brief about the web page. Moreover, every web page must contain one heading tag which is written in an H1 tag of HTML. Generally, the most targeted keyword of the web page is written in an H1 tag. Then the secondary keywords may be written in H2 and H3 tags in decreasing order of priority/importance. Page titles, descriptions, and keywords should all be different. Every page should have its own set of metadata. The meta tags are vital to website development.
- Image Optimization, alt tags:
The alt tag is used to optimize images. The vital keywords/key-phrases are written inside the alt tag to describe the image. Since images can’t be read by search engines, the alt tag may be used to describe an image to search engines. And then search engines can easily read the image through its alt text.All your image alt attributes must be descriptive 100% W3C-compliant, No alt attribute is better than inaccurate alt attributes. Search engines will read alt attributes and may take them into consideration when determining the relevancy of the page to the keywords a searcher queries.
A sitemap is a critical tool for website development, more so when it is a dynamic site or a site with thousands or lakhs of pages. Since websites with a large number of pages and dynamic sites can’t be easily crawled by the search engines, an XML sitemap is used. XML sitemap supports easy crawling of all the web pages of a website.
- Responsive Web Design of Website:
Responsiveness is another key factor for SEO during website development. It determines and enhances the visibility of your website A responsive website– a website compatible with the various mobile devices (phone/tablets/laptop), flexible images and grills– can enhance the search engine visibility of any website.
An SEO friendly web design is very important for a website to be easily crawled and indexed by search engines. Check yours now!